Hey, friend, have you ever stopped to think why some websites simply dominate Google searches while others are there, lost on the second page?
It’s not just luck or a bunch of keywords thrown into the text.
In 2025, the technical SEO game is sharper than ever, and if you want your website or blog to shine in the long run, you need to understand the underbelly of the machine.
Today, on Technical SEO for Long-Term Success , I’m going to tell you everything you need to know about site structure, Core Web Vitals , indexing, and crawlability – in a simple way, as if we were having a coffee and chatting.
Why Technical SEO is the Secret to Success?
Technical SEO for Long-Term Success: Think of Google as a super-smart but kind of lazy librarian.
He wants to find the best books (or websites) to give to those who are researching, but he will only really look if the book is well organized, easy to get off the shelf and has a clear index.
Technical SEO is exactly that: organizing your website’s “house” so that Google can understand, navigate and value what you have to offer.
And it’s not just about pleasing the algorithm, you know?
A well-structured and fast website also makes your visitors stay longer, click on more pages and, who knows, buy that product or service you are offering.
So, let’s see the pillars that will take you to the top of searches in 2025?
1. Site Structure: The Treasure Map
You know when you go to a website and can’t find anything? Confusing menus, broken links, pages that don’t lead anywhere…
It’s a nightmare, right? Well, Google hates it too.
A well-thought-out website structure is like a treasure map: it guides the user (and Google’s robots) straight to what matters.
Technical SEO for Long-Term Success: How to Organize Your Structure in 2025?
- Clear hierarchy : Think of a pyramid. At the top, your homepage. Just below, main categories (e.g.: Blog, Products, About). And, further down, the subcategories or specific pages. This makes navigation easier and distributes the “link juice” (the power of internal links) intelligently.
- Friendly URLs : No “yoursite.com/xyz123”. Use something like “yoursite.com/blog/seo-technician-2025”. It’s easier for Google to understand and for the user to remember.
- XML Sitemap : This is the “index” you submit to Google. A simple file that lists all your important pages. Tools like Yoast SEO or Screaming Frog can help you create one in minutes.
Golden tip: in 2025, websites with “flat” architecture (few clicks to reach any page) are gaining more points with Google.
So, less layers, more efficiency!
2. Core Web Vitals: Speed is the Name of the Game
Technical SEO for Long-Term Success: Have you ever abandoned a website because it took too long to load? I have, and Google knows it.
Therefore, Core Web Vitals – metrics that measure user experience – have become a crucial ranking factor.
In 2025, they are more important than ever.
What are Core Web Vitals?
- LCP (Largest Contentful Paint) : How long it takes for the largest visible element on the page (such as an image or a title) to load. Ideally, less than 2.5 seconds.
- FID (First Input Delay) : The delay between the user’s click and the website’s response. It has to be below 100 milliseconds.
- CLS (Cumulative Layout Shift) : You know when you go to click a button and it “jumps” because something else loaded after it? That’s CLS. Google wants a value below 0.1.
How to improve?
- Optimize images : Use formats like WebP and tools like TinyPNG to reduce the size without losing quality.
- Quality Hosting : A slow server kills your LCP. Choose reliable providers like SiteGround or Cloudflare.
- Minify CSS and JavaScript : Large files slow everything down. Use tools like Google PageSpeed Insights to identify what to cut.
In 2025, mobile is king. So test everything on mobile first. If your site flies on mobile, Google will love you.
3. Indexing: Ensure Google Sees You with Technical SEO for Long-Term Success
Technical SEO for Long-Term Success: What good is having an amazing website if Google can’t find it? Indexing is the process of Google “cataloging” your pages.
Without this, you won’t appear in searches.
In 2025, with the web growing exponentially, ensuring that your pages are indexed is a differentiator.
What can I do to get indexed quickly?
- Well configured Robots.txt : This file tells Google robots what they can and cannot visit. Don’t accidentally block your important pages!
- Noindex where it matters : Pages like “terms of use” or “login” don’t need to show up in searches. Use the “noindex” tag for them.
- Google Search Console : Submit your sitemap here and request manual indexing of new or updated pages. It’s like saying “hi” to Google.
And be careful: in 2025, Google will be smarter about duplicate content. If you have two very similar pages, use the “canonical” tag to show which one is the main one. This way, it doesn’t get confusing and you don’t lose points.
4. Crawlability: Make Google Easy to Navigate
Technical SEO for Long-Term Success : Crawlability is the ability of Google’s robots to “crawl” through your website, discovering all of its pages.
If they can’t navigate, their chances of ranking drop. Let’s make this path smooth?
Practical tips to improve crawlability:
- Smart internal links : Connect your pages with relevant links. For example, in this post I could link to another article about “SEO tools in 2025”. This helps Google explore it further.
- Avoid 404 errors : Pages not found are dead ends for robots. Use Screaming Frog to identify and fix them.
- Crawl Speed : If your site is slow or has too many redirects (301, 302), Google may give up crawling altogether. Optimize it!